Pottery with a Purpose

As seen on Adobe Live, Pottery with a Purpose creates DIY pottery kits that allow you to unplug, unwind, and unleash your creativity, while a portion of the proceeds is donated to mental health non-profits.

In a still life style layout, the logo uses a series of clay creations to express the versatility of the material in use. The reverse contrast type is clean and easy to read, while exuding a lighthearted, playful energy. From the imagery in the logo icon, a series of organic shapes were designed to convey the natural, handmade quality of the pottery pieces created from the kits. These shapes are used throughout the brand to convey this raw aesthetic. A set of custom textures and patterns accompany these shapes to further elevate and distinguish the identity. The colors are unique and unexpected, similar to the outcome of the finished products of the kits.